We use various methods to create and combine words, symbols and images to create a visual representation of ideas and messages. Our graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result.
We in publishing typically work with the publication's editors. Together, they work on a concept for sections and pages of a publication. Our art director is mostly responsible for the visual look and feel of the publication and the editor has ultimate responsibility for the publication's verbal and textual content.
Desktop publishing (DTP) is the creation of documents using page layout skills on a computer. When used skillfully, desktop publishing software can produce text and images with attractive layouts and typographic quality. The same DTP skills and software used for common paper and book publishing is sometimes used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs and outdoors signs.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.